how to optimize your ecommerce checkout flow

Cart abandonment is on the rise. According to recent statistics from Baymard Institute, the average cart abandonment rate is at 69.57%. Bad news first: the majority of cart abandonments are unavoidable. Most online shopping activities revolve around exploring the options, making price comparisons, and saving items for later.  Baymard Institute sheds some light on some…

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7 Essential Elements of An Ecommerce Landing Page

While your home page is the ideal place to generate traffic and leads, landing pages are an essential source for ecommerce conversions. The question is: how do you design one that effectively creates these conversions? And which design elements can actually work against driving sales? These essential elements can help you get the most out…

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Build Landing Pages That Convert

If you’re looking to launch a new service or product, or highlight an existing one, consider creating a landing page. A landing page is ideal for shining a spotlight directly on the great service or product you have to offer. However, simply having a landing page doesn’t guarantee sales. While nothing guarantees sales, there are…

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