Posts by Maddy Osman

Cart abandonment is on the rise. According to recent statistics from Baymard Institute, the average cart abandonment rate is at 69.57%. Bad news first: the majority of cart abandonments are unavoidable. Most online shopping activities revolve around exploring the options, making price comparisons, and saving items for later.  Baymard Institute sheds some light on some…

While your home page is the ideal place to generate traffic and leads, landing pages are an essential source for ecommerce conversions. The question is: how do you design one that effectively creates these conversions? And which design elements can actually work against driving sales? These essential elements can help you get the most out…

There are many ways to optimize product page conversions. One of the most effective? Reducing the steps to purchase with WooCommerce one click checkout.